Brutally Honest Translation
We changed our minds and the last quarter was expensive theatre.
Jargon
“We're pivoting”
Everything recently done is being abandoned, but described as strategy so that nobody has to call it a reversal.
How it gets used
Announced after significant effort has been invested. The work is not wasted, it is 'learnings', which are not paid for separately.
Three ways to answer “We're pivoting”
Supreme Court Polite
Following new information, we are adjusting our strategic direction accordingly.
Passive-Aggressive Retaliation
Understood. I'll capture what we're keeping from the previous direction so we don't rebuild it twice.
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